Monday, May 24, 2010

What is Haute Couture?

Costume and Fashion history would not be the same without Haute couture.

Haute Couture is a French phrase for high fashion.  Couture means dressmaking, sewing, or needlework and haute means elegant or high, so the two combined imply excellent artistry with the fashioning of garments.  The purchase of a haute couture model garment is at the top level of hand customised fashion design and clothing construction made by a couture design house.  A model haute couture garment is made specifically for the wearer's measurements and body stance.  The made to measure exclusive clothes are virtually made by hand, carefully interlined, stay taped and fitted to perfection for each client. 

High Fashion - High Cost of Haute Couture

Dependant on the Haute Couture design house and the garment, the cost of a couture item runs from about £10,000 for a simple blouse to £40,000 and often beyond that figure.  A Chanel couture suit for example in 2002 might have cost £20,000.  By mid 2004 an evening frock cost £50,000.  If you are not rich it's hard for an individual to understand why the price is so high, but it's for service, workmanship, originality of a unique design and superb materials of the finest quality. 
In addition the client would get a perfection of fit only achieved by painstaking methods of cutting and fitting to the client's body.  The manual labour needed to produce a garment this way takes between 100-150 hours for a suit and up to 1000 hours for an embellished evening dress.  The evening dress might have thousands of hand sewn beads probably done by the expert and famous Parisian embroidery and beading firm of Lesage, founded in 1922 by Albert Lesage.
A couture house like Chanel for example will have about 150 regular clients who buy couture and a house like Dior will make about 20 couture bridal gowns a year.

Exclusive Expensive Haute Couture Fabrics 

The fabrics available to the couture house would be very luxurious and include the latest novelty fabrics and expensive silks, fine wools, cashmeres, cottons, linens, leather, suede, other skins or furs.  In the case of a famous design house the design and colour of a cloth, may be exclusively reserved for that couture house. 
Outside specialists make accessories either by design or inspiration.  Hats, trimmings, buttons, belts, costume jewellery, shoes and innovative pieces are finely crafted to complement the fabrics and fashion ideas being created.  Superb craftsmanship, a fresh idea and publicized internationally renowned names all command a price to match. Those able to afford couture are happy to pay for exclusivity and the privacy afforded by the system. 

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